Start Smart Startup Series- Customer Discovery Workshop

Look Before You Leap: Invest in Lean Customer Discovery Strategies to Avoid Failure in a New Product Ideas

Learn the value of customer discovery before building a product that may not meet the customer’s need. Viewers will learn to:

• Create an honest hypothesis statement reflecting a viable problem needing a solution • Test the hypothesis through customer discovery • Iterate the solution based on customer insight

WHO SHOULD ATTEND: • Innovators who are full of ideas but aren’t sure how to proceed • Aspiring entrepreneurs looking to identify the ideal value proposition